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Marketing management : text and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: Santa Barbara [Calif.] : Wiley, [1976]
Series:Wiley/Hamilton series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Item Description:"A Wiley/Hamilton publication."
Physical Description:ix, 643 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471191302