Cover Image

Casebook in strategic marketing management /

Bibliographic Details
Main Author: Neidell, Lester A.
Format: Book
Language:English
Published: Tulsa, Okla. : PennWell Books, [1983]
Subjects:
Marketing > Management > Case studies.
Description
Item Description:Includes index.
Physical Description:xxvi, 318 pages : illustrations ; 24 cm.
ISBN:0878142061 (pbk.)