Cover Image

Readings in marketing management : a strategic perspective /

Bibliographic Details
Other Authors: Berman, Barry, Evans, Joel R.
Format: Book
Language:English
Published: New York : Wiley, [1984]
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 478 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:047186966X (pbk.) :