Cover Image

Strategic marketing management : an integrated approach /

Bibliographic Details
Main Author: Neidell, Lester A.
Format: Book
Language:English
Published: Tulsa, Okla. : PennWell Books, [1983]
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 546 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0878142045 :