Marketing management : a strategic planning approach /

Bibliographic Details
Main Author: Buell, Victor P.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1984]
Series:McGraw-Hill series in marketing.
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000pam a2200000 a 4500
001 in00000525944
005 20151013092324.0
008 830928s1984 nyua b 00110 eng
010 |a  83019970  
020 |a 0070088659 
035 |a (OCoLC)10021913 
035 |9 ACG0085AM 
039 0 |a 2  |b 3  |c 3  |d 3  |e 3 
040 |a DLC  |c DLC  |d TXA  |d UtOrBLW 
049 |a TXAM  |c 1[1486083], 2[002363] 
050 0 0 |a HF5415.13  |b .B775 1984 
082 0 |a 658.8/02  |2 19 
100 1 |a Buell, Victor P. 
245 1 0 |a Marketing management :  |b a strategic planning approach /  |c Victor P. Buell. 
264 1 |a New York :  |b McGraw-Hill,  |c [1984] 
264 4 |c ©1984 
300 |a xxi, 682 pages :  |b illustrations ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a McGraw-Hill series in marketing 
500 |a Includes indexes. 
504 |a Bibliography: pages 666-672. 
650 0 |a Marketing  |x Management. 
830 0 |a McGraw-Hill series in marketing. 
999 |a MARS 
999 f f |s 9364bcbc-2a20-3924-8fe5-6af3b4a5544b  |i bfd33228-b034-3fe7-9100-7e6b6f0e8c6d  |t 0 
952 f f |p normal  |a Texas A&M University  |b College Station  |c Sterling C. Evans Library  |d Evans: Library Stacks  |t 0  |e HF5415.13 .B775 1984  |h Library of Congress classification  |i unmediated -- volume  |m A14808220253 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.13 .B775 1984  |h Library of Congress classification  |i unmediated -- volume  |m A14808066227 
998 f f |a HF5415.13 .B775 1984  |t 0  |l Evans: Library Stacks 
998 f f |a HF5415.13 .B775 1984  |t 0  |l Remote Storage