Cover Image

Marketing management : a strategic planning approach /

Bibliographic Details
Main Author: Buell, Victor P.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1984]
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Description
Item Description:Includes indexes.
Physical Description:xxi, 682 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 666-672.
ISBN:0070088659