Fundamentals of consumer behavior /

Bibliographic Details
Main Author: Mellott, Douglas W., 1934-
Format: Book
Language:English
Published: Tulsa, Okla. : PennWell Books, [1983]
Subjects:
Description
Item Description:Includes bibliographical references and indexes.
Physical Description:xviii, 828 pages : illustrations ; 25 cm.
ISBN:0878142290