Cover Image

Marketing communication and promotion : text and cases /

Bibliographic Details
Main Author: Nickels, William G.
Format: Book
Language:English
Published: Columbus, Ohio : Grid Pub., [1984]
Edition:3rd ed.
Series:Grid series in marketing.
Subjects:
Communication in marketing.
Marketing.
Description
Physical Description:x, 494 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0882442643 :