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Marketing decision making : analytic framework and cases /

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Bibliographic Details
Main Author: O'Dell, William F.
Other Authors: O'Dell, William F. (William Francis), 1909-
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., ©1984.
Cincinnati : [1984]
Edition:3rd ed.
Subjects:
Marketing > Decision making.
Case studies.
Description
Physical Description:vi, 461 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:0538195207