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How to get the best advertising from your agency : how it works, how to work with it-- a management primer for advertisers /

Bibliographic Details
Main Author: Salz, Nancy L.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1983]
Subjects:
Advertising agencies.
Advertising.
Description
Item Description:Includes index.
Physical Description:xi, 176 pages ; 23 cm.
ISBN:0134073460 (pbk.)
0134073533 (hard)