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Basic marketing /

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Other Authors: Shapiro, Stanley J.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:3rd Canadian ed.
Subjects:
Marketing > Management.
Description
Physical Description:xv, 829 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256028877