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Industrial marketing '71 : papers presented at the Industrial Marketing Conference /

Bibliographic Details
Corporate Authors: American Marketing Association. Industrial Marketing Division, Industrial Marketing Conference
Other Authors: Banville, Guy R.
Format: Conference Proceeding Book
Language:English
Published: Chicago : Industrial Marketing Division, American Marketing Association, 1971.
Chicago : American Marketing Association, [1971?]
Subjects:
Marketing > United States > Congresses.
United States.
Conference papers and proceedings.
Description
Item Description:Proceedings of the Atlanta Industrial Marketing Conference held in May 11-12, 1971, Atlanta.
Physical Description:286 pages : illustrations ; 29 cm
Bibliography:Includes bibliographical references.