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Marketing /

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: D'Amico, Michael
Format: Book
Language:English
Published: New York : Wiley, [1984]
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:xvi, 734 pages, 12 unnumbered pages of plates : illustrations (some color) ; 27 cm.
ISBN:0471864935 :