Marketing channels : domestic and international perspectives /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Harvey, Michael G., 1944-, Lusch, Robert F.
Format:	Book
Language:	English
Published:	Dallas, Tex. : Dallas World Trade Center, 1982.
Subjects:	Marketing channels > Congresses.

Description
Item Description:	"Proceedings of a workshop of the American Marketing Association held in Dallas, Texas, March 17-19, 1982"--Pref.
Physical Description:	iii, 171 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographies.