APA (7th ed.) Citation

Cohen, W. A. (1984). Direct response marketing: An entrepreneurial approach. Wiley.

Chicago Style (17th ed.) Citation

Cohen, William A. Direct Response Marketing: An Entrepreneurial Approach. New York: Wiley, 1984.

MLA (9th ed.) Citation

Cohen, William A. Direct Response Marketing: An Entrepreneurial Approach. Wiley, 1984.

Warning: These citations may not always be 100% accurate.