Cover Image

What industrial marketing management should know about long range planning.

Bibliographic Details
Corporate Authors: Seminar on What Industrial Marketing Management Should Know about Long Range Planning Cleveland, Ohio, American Marketing Association. Industrial Division, American Marketing Association. Cleveland Chapter
Format: Conference Proceeding Book
Language:English
Published: Cleveland : Cleveland Chapter of the American Marketing Association, [1966]
Subjects:
Planning > Congresses.
Marketing > Management > Congresses.
Description
Item Description:At head of title: American Marketing Association. Industrial Division. Annual Seminar.
"Hosted by the Cleveland Chapter of the American Marketing Association, Cleveland, Ohio, March 31-April 1, 1966."
Physical Description:ii, 94 pages, 1 unnumbered leaf of plates : illustrations ; 29 cm.