APA (7th ed.) Citation

Day, G. S. (1984). Strategic market planning: The pursuit of competitive advantage. West Pub. Co..

Chicago Style (17th ed.) Citation

Day, George S. Strategic Market Planning: The Pursuit of Competitive Advantage. St. Paul: West Pub. Co., 1984.

MLA (9th ed.) Citation

Day, George S. Strategic Market Planning: The Pursuit of Competitive Advantage. West Pub. Co., 1984.