1981 Proceedings Southwestern Marketing Association /

Bibliographic Details
Corporate Authors:	Southwestern Marketing Association. Conference, Wichita State University. College of Business Administration, Southwestern Marketing Association
Other Authors:	Ross, Robert H., Kraft, Frederic B., Davis, Charles H.
Format:	Book
Language:	English
Published:	Wichita, Kan. : Central Services, Wichita State University, [1981]
Subjects:	Marketing > Congresses.

Description
Physical Description:	vi, 259 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references and index.