APA (7th ed.) Citation

Southwestern Marketing Association. Conference, Wichita State University. College of Business Administration, Southwestern Marketing Association, Ross, R. H., Kraft, F. B., & Davis, C. H. (1981). 1981 Proceedings Southwestern Marketing Association. Central Services, Wichita State University.

Chicago Style (17th ed.) Citation

Southwestern Marketing Association. Conference, Wichita State University. College of Business Administration, Southwestern Marketing Association, Robert H. Ross, Frederic B. Kraft, and Charles H. Davis. 1981 Proceedings Southwestern Marketing Association. Wichita, Kan.: Central Services, Wichita State University, 1981.

MLA (9th ed.) Citation

Southwestern Marketing Association. Conference, et al. 1981 Proceedings Southwestern Marketing Association. Central Services, Wichita State University, 1981.