Macromarketing, a Canadian perspective /
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| Other Authors: | |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1980]
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| Series: | Proceedings series (American Marketing Association)
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| Subjects: |
| Physical Description: | viii, 318 pages : illustrations ; 23 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0877571244 |