Cases in marketing strategy /

Bibliographic Details
Main Author:	Hise, Richard T.
Other Authors:	McDaniel, Stephen W., 1949-
Format:	Book
Language:	English
Published:	Columbus, Ohio : C.E. Merrill Pub. Co., [1984]
Subjects:	Marketing. Marketing > Case studies.

Description
Physical Description:	xvii, 676 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0675201039