Cover Image

Advertising & promotion management : a manager's guide to theory & practice /

Bibliographic Details
Main Author: Farris, Paul W.
Other Authors: Quelch, John A.
Format: Book
Language:English
Published: Radnor, Pa. : Chilton Book Co., [1983]
Subjects:
Advertising.
Sales promotion.
Description
Item Description:"A Norback book."
Physical Description:x, 301 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0801970105 :
0801973694 (pbk.) :