APA (7th ed.) Citation

Farris, P. W., & Quelch, J. A. (1983). Advertising & promotion management: A manager's guide to theory & practice. Chilton Book Co..

Chicago Style (17th ed.) Citation

Farris, Paul W., and John A. Quelch. Advertising & Promotion Management: A Manager's Guide to Theory & Practice. Radnor, Pa.: Chilton Book Co., 1983.

MLA (9th ed.) Citation

Farris, Paul W., and John A. Quelch. Advertising & Promotion Management: A Manager's Guide to Theory & Practice. Chilton Book Co., 1983.