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Readings in consumer behavior : individuals, groups, and organizations /

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Bibliographic Details
Main Author: Wallendorf, Melanie
Other Authors: Zaltman, Gerald
Format: Book
Language:English
Published: New York : Wiley, [1984]
Edition:2nd ed.
Subjects:
Consumers > United States.
Description
Physical Description:vii, 456 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0471093076 (pbk.) :