Cover Image

Marketing /

Bibliographic Details
Main Author: Kurtz, David L.
Other Authors: Boone, Louis E.
Format: Book
Language:English
Published: Chicago : Dryden Press, [1984]
Edition:2nd ed.
Series:Dryden Press series in marketing.
Subjects:
Marketing.
Description
Physical Description:xx, 810 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030640873