Cover Image

Advertising /

Bibliographic Details
Main Author: Runyon, Kenneth E.
Format: Book
Language:English
Published: Columbus, Ohio : C.E. Merrill Pub. Co., [1984]
Edition:2nd ed.
Subjects:
Advertising.
Marketing.
Description
Item Description:Revised edition of: Advertising and the practice of marketing. c1979.
Physical Description:xiii, 702 pages : illustrations (some color) ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0675200881