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The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies /

Bibliographic Details
Main Author: James, Barrie G.
Format: Book
Language:English
Published: London : Associated Business Press, 1981
Subjects:
Drugs > Generic substitution.
Drugs > Marketing.
Pharmaceutical industry.
Description
Item Description:Includes index.
Physical Description:xi, 211 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 196-202.
ISBN:0852272685