Cover Image

Management of international advertising : a marketing approach /

Bibliographic Details
Main Author: Peebles, Dean M., 1923-
Other Authors: Ryans, John K.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1984]
Subjects:
Advertising.
Export marketing.
Description
Physical Description:vii, 296 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0205079881 :