Cover Image

Broadcast advertising : a comprehensive working textbook /

Bibliographic Details
Main Author: Zeigler, Sherilyn K.
Other Authors: Howard, Herbert H.
Format: Book
Language:English
Published: Columbus, Ohio : Grid Pub., [1984]
Edition:2nd ed.
Series:Grid series in advertising and journalism.
Subjects:
Broadcast advertising > United States.
Description
Physical Description:x, 391 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies and index.
ISBN:0882442635 (pbk.) :
0882442627 (hard) :