APA (7th ed.) Citation

Zeigler, S. K., & Howard, H. H. (1984). Broadcast advertising: A comprehensive working textbook (2nd ed.). Grid Pub..

Chicago Style (17th ed.) Citation

Zeigler, Sherilyn K., and Herbert H. Howard. Broadcast Advertising: A Comprehensive Working Textbook. 2nd ed. Columbus, Ohio: Grid Pub., 1984.

MLA (9th ed.) Citation

Zeigler, Sherilyn K., and Herbert H. Howard. Broadcast Advertising: A Comprehensive Working Textbook. 2nd ed. Grid Pub., 1984.