Cover Image

Advertising management : its role in marketing /

Bibliographic Details
Main Author: Sachs, William S., 1919-2010
Format: Book
Language:English
Published: Tulsa, Okla. : PennWell Books, [1983]
Series:PennWell marketing and management series.
Subjects:
Advertising > Management.
Description
Physical Description:xiii, 520 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0878142401