APA (7th ed.) Citation

Willingham, R. (1984). The best seller!: The new psychology of selling and persuading people. Prentice-Hall.

Chicago Style (17th ed.) Citation

Willingham, Ron. The Best Seller!: The New Psychology of Selling and Persuading People. Englewood Cliffs, NJ: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Willingham, Ron. The Best Seller!: The New Psychology of Selling and Persuading People. Prentice-Hall, 1984.