Cases in marketing management : issues for the 1980s /

Bibliographic Details
Main Author:	Hinkle, Charles L.
Other Authors:	Lanigan, Esther F., 1947-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1984]
Subjects:	Marketing > Management > Case studies.

Description
Physical Description:	xix, 635 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0131156004 (pbk.)