Cases in advertising and promotion management /

Bibliographic Details
Main Author:	Quelch, John A.
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, 1983.
Subjects:	Advertising > Case studies. Sales promotion > Case studies.

Description
Physical Description:	xvii, 811 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0256029326