APA (7th ed.) Citation

Quelch, J. A., & Farris, P. W. (1983). Cases in advertising and promotion management. Business Publications.

Chicago Style (17th ed.) Citation

Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. Plano, Tex.: Business Publications, 1983.

MLA (9th ed.) Citation

Quelch, John A., and Paul W. Farris. Cases in Advertising and Promotion Management. Business Publications, 1983.