Contemporary cases in marketing /

Bibliographic Details
Main Author:	Talarzyk, W. Wayne
Format:	Book
Language:	English
Published:	Chicago : Dryden Press, [1983]
Edition:	3rd ed.
Series:	Dryden Press series in marketing.
Subjects:	Marketing > Case studies. Marketing > United States > Case studies.

Description
Physical Description:	xii, 404 pages : illustrations ; 24 cm.
ISBN:	0030626137 (pbk.)