APA (7th ed.) Citation

Talarzyk, W. W. (1983). Contemporary cases in marketing (3rd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Talarzyk, W. Wayne. Contemporary Cases in Marketing. 3rd ed. Chicago: Dryden Press, 1983.

MLA (9th ed.) Citation

Talarzyk, W. Wayne. Contemporary Cases in Marketing. 3rd ed. Dryden Press, 1983.