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Marketing management : analysis, planning, and control /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1984]
Edition:5th ed.
Series:Prentice-Hall series in marketing.
Subjects:
Marketing > Management.
Description
Physical Description:xxi, 792 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0135579279