Emerging perspectives on services marketing /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Berry, Leonard L., 1942-, Shostack, G. Lynn, Upah, Gregory D.
Format:	Book
Language:	English
Published:	Chicago, IL : American Marketing Association, ©1983.
Series:	Proceedings series (American Marketing Association)
Subjects:	Service industries > Marketing. Service industries. Marketing. Marketing Services (Industrie) Services (Industrie) > Marketing. marketing. Service industries Service industries > Marketing Dienstleistung Dienstleistungssektor Kongress Services > Marketing. Kongress > West Palm Beach (Fla.) > 1982. West Palm Beach (Fla., 1982)

Description
Item Description:	Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1981.
Physical Description:	vi, 146 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (pages 142-144).
ISBN:	0877571619 9780877571612