Marketing theory : conceptual foundations of research in marketing /

Bibliographic Details
Main Author: Hunt, Shelby D.
Format: Book
Language:English
Published: Columbus, Ohio : Grid, [1976]
Series:Grid series in marketing.
Subjects:
Description
Item Description:Includes indexes.
Physical Description:152 pages : diagrams ; 24 cm.
Bibliography:Bibliography: pages [139]-146.
ISBN:0882440977 :