Cateora, P. R., & Hess, J. M. (1975). International marketing (3d ed.). R. D. Irwin.
Chicago Style (17th ed.) CitationCateora, Philip R., and John M. Hess. International Marketing. 3d ed. Homewood, Ill.: R. D. Irwin, 1975.
MLA (9th ed.) CitationCateora, Philip R., and John M. Hess. International Marketing. 3d ed. R. D. Irwin, 1975.
Warning: These citations may not always be 100% accurate.