Marketing analysis for social problems /

Bibliographic Details
Corporate Author: National Conference on Social Marketing University of Illinois at Urbana-Champaign
Other Authors: Sheth, Jagdish N., Wright, Peter L.
Format: Conference Proceeding Book
Language:English
Published: Urbana : University of Illinois, 1974.
Series:Marketing Symposium series.
Subjects:
Description
Physical Description:270 pages ; 24 cm.
Bibliography:Includes bibliographies.