APA (7th ed.) Citation

National Conference on Social Marketing University of Illinois at Urbana-Champaign, Sheth, J. N., & Wright, P. L. (1974). Marketing analysis for social problems. University of Illinois.

Chicago Style (17th ed.) Citation

National Conference on Social Marketing University of Illinois at Urbana-Champaign, Jagdish N. Sheth, and Peter L. Wright. Marketing Analysis for Social Problems. Urbana: University of Illinois, 1974.

MLA (9th ed.) Citation

National Conference on Social Marketing University of Illinois at Urbana-Champaign, et al. Marketing Analysis for Social Problems. University of Illinois, 1974.