Cover Image

Dynamics of marketing principles : a reader /

Bibliographic Details
Other Authors: Kinnear, Thomas C., 1943-, Bernhardt, Kenneth L., 1944-
Format: Book
Language:English
Published: Glenview, Ill. : Scott, Foresman, [1983]
Subjects:
Marketing.
Description
Physical Description:358 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0673158462 (pbk.) :