Cover Image

Consumer behavior : conceptual foundations /

Bibliographic Details
Main Author: Kerby, Joe Kent, 1933- (Author)
Format: Book
Language:English
Published: New York : Dun-Donnelley Publishing Corporation, A Dun & Bradstreet Company / [1975]
Series:Dun-Donnelley Publishing Corporation's series in marketing.
Subjects:
Consumer behavior.
Motivation research (Marketing)
Attitude (Psychology)
Consumers.
Attitude
Consommateurs.
Études de motivation (Marketing)
Attitude (Psychologie)
Consommateurs > Comportement.
consumers.
Consumers
Consumer behavior
Description
Physical Description:viii pages, 631 pages, 1 unnumbered page : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 619-620) and index.
ISBN:0912212004
9780912212005
0700224661
9780700224661