Cover Image

Marketing management : foundations and practices /

Bibliographic Details
Main Author: Lazer, William
Other Authors: Culley, James D.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., [1983]
Subjects:
Marketing > Management.
Description
Physical Description:xxiv, 869 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0395327164