Advertising services : full-service agency, a la carte, or in-house? /

Bibliographic Details
Corporate Authors:	Association of National Advertisers, A.N.A. Advertising Management Policy Committee
Other Authors:	Pulver, Robert E.
Format:	Book
Language:	English
Published:	New York : The Association, [1979]
Subjects:	Advertising. Advertising agencies. Advertising > Management.

Description
Physical Description:	55 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.