Wright, J. S., & Dimsdale, P. B. (1974). Pioneers in marketing: A collection of twenty-five biographies of men who contributed to the growth of marketing thought and action. Publishing Services Division, School of Business Administration, Georgia State University.
Chicago Style (17th ed.) CitationWright, John Sherman, and Parks B. Dimsdale. Pioneers in Marketing: A Collection of Twenty-five Biographies of Men Who Contributed to the Growth of Marketing Thought and Action. Atlanta: Publishing Services Division, School of Business Administration, Georgia State University, 1974.
MLA (9th ed.) CitationWright, John Sherman, and Parks B. Dimsdale. Pioneers in Marketing: A Collection of Twenty-five Biographies of Men Who Contributed to the Growth of Marketing Thought and Action. Publishing Services Division, School of Business Administration, Georgia State University, 1974.