Marketing effectiveness through organisation & structure, with job descriptions of the principal functions /

Total integrated marketing : breaking the bounds of the function /
by: Hulbert, James M.
Published: (2003)

Developing, implementing & managing an effective marketing plan /
by: Goetsch, H. W.
Published: (1993)

Effective marketing management /
Published: (1980)

Marketing effectiveness : insights from accounting and finance /
Published: (1984)

Managing the marketing function: concepts, analysis, and application /
by: Rathmell, John M.
Published: (1969)

Effective marketing : a skills and activity-based approach /
by: Anderson, Alan H., 1950-
Published: (1994)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Marketing /
by: Mandell, Maurice I.
Published: (1981)

Marketing /
by: Rosenberg, Larry J.
Published: (1977)

Marketing management /
by: Marshall, Greg W., et al.
Published: (2023)

Marketing : an introduction /
by: Kotler, Philip
Published: (1987)

Marketing accountability : how to measure marketing effectiveness /
by: McDonald, Malcolm
Published: (2009)

The marketing job ; responsibilities of the top man and his staff /
Published: (1961)

Marketing : management and social change /
by: Hartley, Robert F., 1927-
Published: (1972)

Marketing management : a planning approach /
by: Hughes, G. David (George David)
Published: (1978)

The complete marketer : 60 essential concepts for marketing excellence /
by: McDonald, Malcolm
Published: (2013)

Conversations with marketing masters /
by: Mazur, Laura
Published: (2007)

Principles of marketing /
by: Lamb, Charles W.
Published: (1994)

Marketing for managers /
by: Webster, Frederick E.
Published: (1974)

The marketing mystique /
by: McKay, Edward S.
Published: (1972)

Marketing models /
by: Lilien, Gary L., 1946-
Published: (1992)

The marketing mystique /
by: McKay, Edward S.
Published: (1994)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Marketing mind prints /
Published: (2004)

Job descriptions in marketing management.
by: Sperling, Jo Ann
Published: (1969)

Accountable marketing : the economics of data-driven marketing /
by: Rosenwald, Peter J., consultant
Published: (2004)

Managing the marketing functions : the challenge of customer-centered enterprise /
by: Washburn, Stewart A.
Published: (1988)

Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness /
by: Preuss, Christoph
Published: (2014)

Improving corporate effectiveness : managing the marketing finance interface : a report from the Research in Marketing Division of the Conference Board in Canada /
by: Trebuss, A. Susanna
Published: (1978)

Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)

Management in marketing channels /
Published: (1980)

The 20 Ps of marketing : a complete guide to marketing strategy /
by: Pearson, David, 1950-
Published: (2014)

The dynamics of marketing : current happenings in the marketplace /
by: Hoel, Robert F.
Published: (1982)

Strategic marketing : in the customer driven organization /
by: Bradley, Frank, 1942-
Published: (2003)

The rhetoric and reality of marketing : an international managerial approach /
Published: (2003)

Marketing research : information for decision making /
by: Cox, Eli P.
Published: (1979)