Marketing effectiveness through organisation & structure, with job descriptions of the principal functions /

Bibliographic Details
Main Author: Krief, Bernard
Format: Book
Language:English
French
Published: New York : Wiley, [1975]
Subjects:
Description
Item Description:Translation of Structure et organisation du departement marketing.
"A Halsted Press book."
Includes index.
Physical Description:xi, 145 pages ; 31 cm.
ISBN:0470507756